KELLY BUSH NOVAK, FOUNDER AND CHIEF EXECUTIVE OFFICER
Kelly Bush Novak launched her public relations agency in 1993 with three unknown clients and a surplus of now legendary tenacity. Her innovative, team-focused company culture attracts the most talented of her peers to join her in what is now the industry's largest independently owned and operated public relations firm.
ID currently represents over five hundred high-profile clients supported by a dedicated team of one hundred in New York and Los Angeles, including the most respected publicists in the industry. Achieving her vision of a full-service agency of communications strategists collaborating on behalf of talent, brands, philanthropic organizations, music, film and technology leaders, Kelly continues to oversee all aspects of ID's business.
Kelly represents exceptional talent including Alejandro González Iñárritu, Serena Williams, Javier Bardem, Joey Soloway, Kathryn Bigelow and John Malkovich. Longtime clients such as Tobey Maguire and Ben Stiller have artfully transitioned from smart independent films to starring in some of the highest-grossing movies in history while garnering respected producing and directing credits.
Kelly and her film team were responsible for press campaigns for the Academy Award® winning motion pictures The King's Speech (2010) and The Artist (2011). Her expertise with major franchises includes consulting for lead actors on Star Wars, Lord of the Rings and Spiderman- all blockbuster trilogies.
In 2006, Kelly led the company into brand representation with the landmark launch of Starbucks Entertainment. Today, ID's powerful brands team represents an array of prestigious clients including Nintendo, Swarovski, Peloton, Universal Music Group, Oath, Stand Up To Cancer and UNICEF.
An early advocate of the power of social media, Kelly established a robust digital department, extending ID's clients' reach across both influential and emerging platforms while creating new opportunities for integrated marketing, promotions, and strategic partnerships.
In 2008, Kelly founded VIE Entertainment, where she manages Oscar® nominated actor and producer Elliot Page. Under the VIE banner, Kelly is the executive producer of two projects including the feature adaptation of Jean Hegland's novel Into the Forest and Freeheld, starring Page and Academy Award® winning actress, Julianne Moore. Her previous producing credits include the Emmy® nominated HBO special, The Pee-wee Herman Show on Broadway, which marked the return of Paul Reubens' beloved character. She was instrumental in bringing Pee-wee Herman back to audiences and set the stage for the Netflix feature, Pee-wee's Big Holiday, produced by Judd Apatow.
A passionate voice for marriage equality, Kelly secured the breakthrough coverage of Ellen DeGeneres' wedding on the cover of People magazine.
She continues to represent her first major client, acclaimed actor Sir Patrick Stewart, whom she introduced to the social media landscape with unprecedented results. Not one to miss an opportunity, she encourages you to follow him @sirpatstew.
MARA BUXBAUM, PRESIDENT
One of the entertainment industry's leading publicists and strategists, Mara Buxbaum has helped build ID into one of the most respected public relations agencies serving the entertainment community and beyond. After ten years in the agency and film studio spheres, Mara founded ID‘s New York office in 1999 and immediately improved upon ID’s stellar personal representation business. She actively developed the company’s corporate business and brought her seasoned expertise as a film publicist, which set the stage for what would become ID’s Brand and Film departments. Today, Mara personally represents some of Hollywood’s most notable actors and filmmakers – all of whom have been nominated or won an Emmy® or Academy Award® – and provides counsel for prominent production companies and their film slates. Her longstanding press relationships, business acumen, and insight have attracted CEO-level media moguls as clients. Mara also oversees ID’s staff of 100 across all departments in New York and Los Angeles.
Mara began her career in the late 80's under the tutelage of legendary publicist Lois Smith, one of the industry's most admired and well-respected figures. She remains eternally grateful to Lois for her professional guidance and, in turn, Mara considers mentoring others among the most valuable and rewarding aspects of her life.
KATIE ALTMAN, ACCOUNT EXECUTIVE, MUSIC
As an Account Executive in the music department at ID, Katie creates and leads strategic public relations campaigns for current and previous clients including musical.ly (now TikTok), Marshmello, Ludwig Goransson, Linda Perry / We Are Hear, Brynn Elliott and Converse Rubber Tracks, among many others.
Combining her love for music with her background in marketing, events, and communications, Katie has a track record for generating tangible results that speak to clients’ long and short term goals. She was a vital part of the musical.ly (now TikTok) campaign, growing the platform's userbase from 40,000 to over 250 million, with over 13 million videos uploaded per day. The significant quality and quantity of press coverage generated as a result of ID's strategic campaign was a driving factor behind musical.ly’s unprecedented growth and eventual acquisition by Chinese tech company Bytedance for up to $1 Billion.
Additionally, with Converse Rubber Tracks, Katie was influential in garnering publicity and educating the music community on Converse’s efforts to support up-and-coming artists. Since its inception in 2011, over 1,000 emerging artists have had the opportunity to record original music alongside the Converse Rubber Tracks team of experienced engineers at no cost.
Katie began her Career at ID in 2012 after graduating from the University of Southern California with a Master’s in Public Relations from the Annenberg School of Communication & Journalism.
COURTENAY BARRETT, SENIOR ACCOUNT EXECUTIVE, TALENT
Courtenay Barrett began her career at ID in 2013 as an Executive Assistant to CEO and Founder Kelly Bush Novak.
Now an Account Executive in the talent department, Courtenay has formed an impressive client roster as a key member of current and previous client teams including Janelle Monae, Ewan McGregor, Alicia Vikander, Elliot Page, Jon Bernthal, Amy Adams, Robert Pattinson, Maya Rudolph, Saint Jhn, Tracee Ellis Ross, Naomi Scott, Jermaine Fowler and Serena Williams among others. In her role, Courtenay brings a thoughtful, tailored approach to campaign strategy as she leverages the media universe with an emphasis on creative, digital and social opportunities to elevate a client’s presence. With a knack for shaping powerful narratives in press, Courtenay is instrumental in helping clients realize their potential and reach relevant audiences through smart storytelling.
In addition, Courtenay was integral in the 2014 launch of the New York Times Best Seller, #GIRLBOSS by Nasty Gal Founder, Sophia Amoruso as well as in the opening of Nasty Gal’s first flagship store in Los Angeles, CA.
Courtenay graduated from the University of Florida with a Bachelor of Science degree in Telecommunications with a focus on digital strategy, and a minor in English. She currently resides in Los Angeles, CA with her sweet dog, Finnigan.
SCOTT BRAUN, SENIOR ACCOUNT EXECUTIVE, TALENT
Scott Braun is a Senior Account Executive in the Talent department, currently working with an ever-expanding roster of ID clients across film, television and theater, including actors, filmmakers, show runners, directors, writers, film/television productions, and awards campaigns.
Prior to arriving at ID in 2017, Scott spent his first 5 years in New York City at leading Broadway PR firm, O&M, where he led or contributed to campaigns for over 50 productions, including the Tony®-winning shows: A Doll’s House, Part 2 starring Laurie Metcalf; Hello, Dolly! starring Bette Midler; Eclipsed starring Lupita Nyong’o; and Best Musical winner A Gentleman’s Guide to Love & Murder. Other highlights: Here Lies Love directed by Alex Timbers; George C. Wolfe's Shuffle Along; Dear Evan Hansen by Benj Pasek, Justin Paul and Steven Levenson; Robert Askins' Hand to God; It’s Only A Play starring Nathan Lane & Matthew Broderick; The Crucible starring Ben Whishaw, Sophie Okonedo & Saoirse Ronan; Blackbird starring Jeff Daniels and Michelle Williams; the immersive experience Sleep No More; the non-profit New York Stage and Film; and nearly 20 shows with Off-Broadway's MCC Theater.
Scott began his career in entertainment PR in Los Angeles in 2005 at Chasen & Co., under the tutelage of the late Ronni Chasen, where he assisted on film and awards campaigns as well as personal representation of filmmakers, primarily composers. Favorite campaigns include films such as Capote, Walk the Line, Hustle & Flow, Once, Across the Universe, Batman Begins, Juno and The Family Stone.
In between LA and New York, Scott spent 5 years as Director of PR & Marketing at Temple University’s School of Communications & Theater, focused on communications for a full-sized academic department as well as its annual six-show theater season.
Scott holds an MFA in Dramatic Writing and a BA in English/Film Studies, both from Temple University, located in his hometown of Philadelphia.
MARIA CASERIO, DIRECTOR, CREATIVE STRATEGY
As Director of creative strategy, Maria specializes in the strategic communications and positioning of brands and individuals to effectively reach consumer audiences. In her role, she brings a thoughtful, tailored approach to campaign and marketing initiatives as she leverages a full range of storytelling abilities to elevate a brand’s consumer presence. She collaborates with teams to help clients realize their vision and crafts key messages that become powerful narratives in press. Maria has ideated on behalf of clients including Tiffany & Co., Coca-Cola, Nasty Gal, Refinery29, Netflix, and Ello among others.
Prior to joining ID, Maria gained experience in New York City where she immersed herself in high-end fashion editorial and wrote for a number of industry outlets including The JC Report, The WILD Magazine, and Z!NK Magazine. In addition, she worked at Glamour Magazine in Health & Beauty Advertising where she developed an eye for the identity of brands in media and honed in on her passion for the creative side of the business. Furthermore, Maria served as an Account Manager at the hedge fund Odeon Capital Group.
Maria graduated from Florida State University as a dean's list student with a Bachelor of Arts degree in English and a minor in communications. She currently resides in Los Angeles, CA.
REBECCA SIDES CAPELLAN, VICE PRESIDENT, TALENT
Rebecca loves coming to work every day to help, as she puts it, "positively shape someone's career." Since 2003 Rebecca has been doing exactly that for many of ID's current and previous clients such as Lupita Nyong'o, Rosamund Pike, Cynthia Nixon, Jim Parsons, Rachel Weisz, Zac Posen, Julia Louis-Dreyfus and Tracee Ellis Ross.
In addition, Becca has spearheaded launch campaigns for clients including the highly-successful Hermès Wall Street store opening, as well as their Men's Store opening and the 2014 launch of Nasty Gal’s Sophia Amoruso's New York Best Seller #GIRLBOSS. She has also been an integral part of several Oscar®, Tony® and Emmy® campaigns on behalf of ID's clients.
Before joining ID, Becca worked at W Magazine. She is a graduate of Trinity College and Phillips Academy Andover. In her spare time, Becca enjoys karaoke with her husband Henry and chasing after her son Wesley.
TOM DIETZ, DIRECTOR, BRANDS
Tom Dietz is a Director of brand strategies at ID in New York City, specializing in luxury, hospitality, wellness, spirits and lifestyle clients. As a senior strategist, Tom oversees top-tier strategy, executive visibility, media relations and campaign/product launches for his various clients. Current and previous clients include Peloton, Devialet, Old Forester Bourbon and others. With more than 12 years of public relations, integrated marketing, branding and social media experience, he has worked across a number of industries including: travel, lifestyle, consumer packaged goods, technology, hospitality, sports, finance and music.
Prior to joining ID, Tom spent time at J Public Relations developing and executing global PR and social media campaigns for these internationally recognized brands: Marriott International – The America’s (30 brands/5,000 resorts and hotels), The Ritz-Carlton and Vail Resorts. Tom understands the unique aspect of building and protecting a global brand all the while elevating it so that it remains cutting-edge. He has past experience working with blue-chip brands such as Anheuser Busch InBev, PepsiCo., Diageo (Ketel One Vodka), America Express, Converse and Audi.
Tom has a Bachelor’s Degree in Broadcast Journalism from the University of Denver and a Master’s Degree in Public Relations and Communications Management from Gonzaga University.
ADRYAN DILLON, DIRECTOR, DIGITAL
Adryan Dillon is a Director of digital strategy at ID, where she expertly navigates clients through the evolving social and digital media landscape. Adryan fosters strategic partnerships and collaborations as her extensive editorial background helps elevate client narratives and digital campaigns. Her work is always rooted in creating success for projects, preserving clients' identities and values, and building their long-term brands.
She works across all ID departments including talent, music, film, and brands. Adryan has worked with some of the most celebrated talent and brands including Alicia Keys, Lilly Singh, Lupita Nyong'o, Medium, Sony Music Nashville for Carrie Underwood, Gerard Butler, Grace Helbig, Patrick Stewart, Jessica Seinfeld, Ana Gasteyer, Instagram, Omaze, Facebook, Stand Up To Cancer, Refinery29, Michelle Monaghan and Astronauts Wanted.
Adryan began her career at Golin working on digital campaigns for major brands, such as Unilever. Her interest in digital media began in college when she interned at Glamour Magazine and spent time in London and Seoul studying new media. She graduated from Indiana University with an honors degree in journalism and a concentration in music.
LAUREN FELSENSTEIN, VICE PRESIDENT, FILM, TV & CONTENT
Since joining ID, Lauren has aided a diverse client list in navigating the world of entertainment PR.
Lauren has been instrumental in working in the TV/Content space with the launch of VICE Media’s cable network VICELAND, with STARZ on its series’ American Gods, ASH vs EVIL DEAD, BluntTalk and the upcoming Counterpart, as well as with BRAVO on their hit late night talk show Watch What Happens Live with Andy Cohen. Additional clients include OATH (formerly AOL), Rotten Tomatoes, Atlas Entertainment and best-selling author Cass R. Sunstein.
Her recent film campaigns include Wind River, The Hollars and Me And Earl And The Dying Girl at the Sundance Film Festival, Being Charlie, A Monster Calls, as well as the horror thrillers It Comes At Night, The Boy and Shut In.
A veteran of the entertainment industry, Lauren comes from a diverse PR background. She began her career at The Weinstein Company and Dimension Films where she worked on a wide range of commercial, independent and documentary films as well leading campaigns for a number of high-profile horror movies – one of her life’s passions.
As a Publicity Manager at Sundance TV, Lauren launched seven scripted and unscripted television shows including The Red Road, The Writers' Room and the international hit, The Returned. Prior to Sundance TV, Lauren spent time at Scholastic where she publicized a mix of celebrity and bestselling Children’s and YA authors.
LAURA FINKELSTEIN, SENIOR ACCOUNT EXECUTIVE, BRANDS
Laura is a Senior Account Executive on the brands team, where she works on various accounts across the fitness, technology, food/beverage and nonprofit industries. She executes communications campaigns, from strategic media outreach to strategy and planning. Her client roster at ID includes Nintendo, Peloton, Wondery and L'Avenue at Saks, among others.
Prior to joining the ID family, Laura specialized in media relations for a diverse range of lifestyle and entertainment clientele, including Waze, Broad Street Pictures, StarKist, Tonik Productions, B Floral and more.
Laura graduated from Boston University with a Bachelor of Science in Communication and concentration in Public Relations, with honors.
SHERI GOLDBERG, VICE PRESIDENT, FILM, TV & CONTENT
Sheri’s expertise spans film and award campaigns, as well as strategic development for a number of creatives, brands, books and television series.
Sheri played an integral role in the success of notable Academy Award® winning and nominated films such as Roma, Lady Bird, The Theory of Everything, Dallas Buyers Club, The Artist and The King's Speech, as well as, the campaigns for Long Shot, Bird Box, The Breaker Upperers, Hunt for the Wilderpeople, The Diary of a Teenage Girl, What We Do In The Shadows, AMY, Ex Machina, While We’re Young, Spring Breakers, Under the Skin, Moonrise Kingdom, Blue Valentine, PJ 20, Twilight and HBO Documentary's Academy Award® nominated film, Which Way Home.
Additionally, she steers the strategic publicity efforts for creative thinkers such as comedy duo Desus & Mero and filmmaker Taika Waititi. Sheri also leads strategic press and marketing campaigns for Sony Pictures Classics— enhancing its corporate image as well as positioning Michael Barker and Tom Bernard as experts in independent filmmaking.
In February 2016, Sheri spearheaded the launch of VICELAND, a new TV network from Vice and A+E— she continues to lead publicity for all of its programming and was instrumental in leading campaigns for best-selling books including Cass Sunstein’s The World According to Star Wars and Penny Marshall’s My Mother Was Nuts, as well as MTV’s scripted series Skins, Teen Wolf and Awkward and TV LAND’s Younger, Impastor, Lopez and The Jim Gaffigan Show.
Sheri is a longstanding leader of the Stand Up To Cancer (SU2C) team, garnering extraordinary press coverage for the non-profit since its launch in 2008.
Prior to ID, Sheri began her publicity career at Bumble Ward and Associates in New York. From there, she joined Miramax Films, where she worked on the Coen Brothers' 2007 Oscar® winning film No Country For Old Men, Ben Affleck's directorial debut Gone Baby Gone, as well as The Hoax and Venus.
She has a dual degree in management and information systems from the A.B. Freeman School of Business at Tulane University.
HARLAN GULKO, SENIOR VICE PRESIDENT, FILM, TV & CONTENT
Veteran Public Relations Executive, Harlan Gulko joined ID from Focus Features where he spent 11 years spearheading the film campaigns for Academy Award® and Golden Globe® nominated features including Dallas Buyers Club, Brokeback Mountain, Beginners, Milk, Moonrise Kingdom, Lost in Translation, Eternal Sunshine Of The Spotless Mind and The Motorcycle Diaries. With long-standing press relationships and savvy approach to media outreach, Harlan delivers results-driven campaigns.
Since joining ID, Harlan has spearheaded the publicity campaigns for films such as Roma, Beautiful Boy, Lady Bird, If Beale Street Could Talk, Manchester By The Sea, Nocturnal Animals, The Theory of Everything, I'll See You In My Dreams, Love & Mercy, The Danish Girl, and DePalma.
While at Focus Features, Harlan also led campaigns for films including The Worlds End, A Serious Man, Greenberg, Pariah, Broken Flowers, Taking Woodstock, Lust, Caution, Jane Eyre, Sin Nombre, Deliver Us From Eva, and Scoop.
Prior to his tenure at the studio, Harlan was a Senior Publicist at Fox Searchlight Pictures where he worked on campaigns for Boys Don't Cry, Sexy Beast and Quills. He began his career in the industry as a PR strategist at BWR Public Relations working on a wide array of actors and comedians in the world of television and film.
MEGHAN GAMBICHLER, ACCOUNT EXECUTIVE, BRANDS
Meghan Gambichler is an Account Executive in the brands department where she works on various accounts across the nonprofit, fitness, technology, and food/beverage industries. In her role, Meghan executes communications campaigns, from strategic media outreach to strategy and planning. She also has experience in producing and executing press events, strategic partnerships, promotions and experiential activations. Her client roster at ID includes Nintendo, UNICEF USA, Peloton, Dylan’s Candy Bar and Old Forester, among others.
In addition to managing her diverse roster of clients, Meghan helps guide and oversee ID's internship program. Starting as an ID intern herself, Meghan understands the importance of providing interns with a positive learning experience and recognizes the impact ID has on shaping professional identities.
Meghan began her career at ID in 2015 after graduating from New York University with a Bachelor of Science in Media, Culture and Communications with a minor in Psychology.
BOBBY HAMMELMAN, SENIOR ACCOUNT EXECUTIVE, BRANDS
Bobby is an Account Executive in the brands department, where he strategizes and executes communications campaigns for nonprofit, luxury, food/beverage, fitness and technology clients. His diverse client roster includes UNICEF, NRDC, Swarovski, Dylan’s Candy Bar, Peloton and musical.ly.
Prior to joining ID, Bobby worked at Edelman, specializing in food, retail, travel and lifestyle brands. The clients he supported included TJX Companies, Chipotle Mexican Grill, The Empire State Building and Comcast Xfinity.
Bobby graduated from The University of Texas at Austin with a Bachelor's degree in Public Relations and Radio-Television-Film.
RACHEL HUNT, ACCOUNT EXECUTIVE, TALENT
Rachel Hunt joined ID in 2017 and is a key member of various client teams in the talent department. With a client list ranging from actors, writers, directors and authors, Hunt uses publicity as a tool to elevate and shape careers at any stage.
Hunt has lent her expertise to an array of film, television and awards campaigns and recently led the charge on the book tour and launch for Eric Idle’s Always Look On The Bright Side Of Life, which went on to be a best-seller on three continents. Previously, she played an integral role on the awards campaigns for Willem Dafoe and Richard Jenkins, who were both nominated for SAG, Golden Globe, Oscar and Critics Choice awards.
With 8 years of experience, Hunt formerly worked in the talent departments at Viewpoint and PMK*BNC. A native Texan, she graduated from Baylor University with a double major in Journalism and Film & Digital Media. She lives in Los Angeles with her husband, James and cats, Rocket and Elio.
LAUREN INCERPI, ACCOUNT EXECUTIVE, CONTENT
Lauren Incerpi is an Account Executive in the Content department spearheading publicity campaigns for Film and Television. Since coming to ID, Lauren has leveraged press relationships to garner media coverage and create effective publicity campaigns for films including The Biggest Little Farm for NEON, UglyDolls for STX, Orion's Child Play and upcoming releases including Amazon's Brittany Runs A Marathon and Neon's Parasite. Lauren also contributes to various streaming and podcast accounts.
Prior to joining ID, Lauren worked in the National Publicity department at Allied Global Marketing where she executed full-scale publicity campaigns for entertainment, lifestyle and technology accounts. Lauren was instrumental to the publicity campaigns for Cirque du Soleil's LUZIA, Hulu and Blumhouse TV's Into The Dark Anthology Series, and various independent film releases. Lauren graduated from the University of Southern California with a BA in Communication and resides in Los Angeles.
NOELLE JAYCOX, DIRECTOR, TV & CONTENT
Noelle has steadily forged her publicity career at ID with an impressive talent and content roster. In the TV & Content space, Noelle has launched campaigns for numerous clients including STARZ's American Gods, Ash vs Evil Dead, Golden Globe® nominated series Blunt Talk, Counterpart, Sweetbitter, Vida, Power and Outlander; Paramount Network's Yellowstone and Emmy® -nominated limited series Waco; ABC's The Conners and Roseanne; Amazon Prime Video's Homecoming and the VICELAND network. She has also worked on brands such as UNICEF USA, in addition to several production companies. Having worked with talent for a number of years, Noelle has been a contributing member to various client teams including Sir Patrick Stewart, Mahershala Ali, LL COOL J, Fred Armisen, Carrie Brownstein, among others.
Continuously bringing a creative approach to campaign strategy, Noelle plays an instrumental role in positively shaping her clients' work to resonate with media.
In addition to managing her diverse roster of clients, Noelle helps guide and oversee ID's internship program. Starting as an Intern herself, Noelle understands the importance of providing interns with a positive learning experience and recognizes the impact ID has on shaping professional identities.
TAYLOR JOHNSON, ACCOUNT EXECUTIVE, TALENT
Taylor joined ID in 2012. As an Account Executive, Taylor’s varied client list ranges from filmmakers and actors to authors and corporate companies. Taylor has played a key role in the awards campaigns for clients resulting in multiple Academy Award® wins including Graham Moore for The Imitation Game, Alfonso Cuaron for Gravity and Chris Terrio for Argo. Throughout her time at ID, Taylor has also been heavily involved as a member of client teams including Wes Anderson, Emily Blunt, Cameron Crowe, Jeff Garlin, Annapurna Pictures, Jason Reitman, Zack Snyder and James Wan.
Prior to joining ID, Taylor worked in the publicity department of Center Theatre Group and is a proud graduate of the University of Southern California. In her free time, Taylor loves cooking and trying out as many delicious restaurants as possible.
RACHEL KARTEN, DIRECTOR, TALENT
Rachel began her publicity career at ID in 2007 under the guidance of Mara Buxbaum, one of the industry's most admired and well-respected publicists.
Now a Director in the talent department at ID, Rachel has acquired a diverse talent roster including Kathy Bates, Michelle Williams, Tracee Ellis Ross, Winona Ryder, Nick Kroll, Kingsley Ben-Adir, Kevin Kline, Busy Philipps, Nicco Annan, Jesse Tyler Ferguson, Uzo Aduba, Chris Colfer, John Cho, Robin Thede and Sonequa Martin-Green, among others. Rachel also works in the philanthropic landscape on clients such as Stand Up To Cancer and Heifer International. Prior to ID, Rachel worked at Management 360 for four years. She graduated with a degree in film production from Chapman University.
MOLLY KAWACHI, VICE PRESIDENT, TALENT
Molly began her publicity career at ID in 2008. As a vice president at ID, she has built up a diverse talent roster and is a key contributing member of current and previous client teams including Jessica Williams, Paul Giamatti, Amy Sedaris, Ben Stiller, America Ferrera, THE LONELY ISLAND (Andy Samberg, Akiva Schaffer & Jorma Taccone), Emily Blunt, John Krasinski, Ana Gasteyer, Josh Charles, Vera Farmiga, Paul Reubens, Ruth Negga, Sam Rockwell, Emilia Clarke and Alicia Keys.
A graduate of Connecticut College, Molly began her career as an NBC page where she secured one of the coveted assignments as the "Saturday Night Live Desk Page." She spent the following year working with the award-winning playwright, Eve Ensler, and as a producer of V-Day's "V to the 10th" -- a celebrity performance of "The Vagina Monologues" at the New Orleans Arena.
LINDSAY KRUG, VICE PRESIDENT, TALENT
Lindsay Krug has been an integral team member of ID since 2007. As a Director, she works on a variety of clients and enjoys being an instrumental part of building someone's career. Lindsay's current clients include Julia Louis-Dreyfus, Kumail Nanjiani, Gillian Jacobs, Krysten Ritter, Michaela Watkins, Jerrod Carmichael, Aja Naomi King, Anthony Ramos and Rashida Jones. She works with several comedian duos and creators such as Abbi Jacobson & Ilana Glazer of the hit show BROAD CITY, Jessica St. Clair & Lennon Parham and Jillian Bell & Charlotte Newhouse. Lindsay also works with several comedians and artists that cross-over to create content, act and host late-night shows including Gad Elmaleh, Jim Jefferies, Andrea Savage, Terence Nance, Sam Richardson, Mo Amer, Rory Scovel and Ramy Youssef.
Lindsay was an integral part in Kumail Nanjiani and Emily V. Gordon’s recent award campaign for The Big Sick which garnered an Academy Award® nomination for Best Original Screenplay. The film went on to win a Film Independent Spirit and Critics’ Choice Award.
Prior to joining ID, Lindsay worked at Warner Bros. She grew up in Los Angeles and is a local Valley girl.
BEBE LERNER, SENIOR VICE PRESIDENT, TALENT
Partner and Senior Vice President of talent at ID, Bebe Lerner represents a diverse collection of some of the most creative minds in Hollywood. A strategic thinker who takes a holistic and interdisciplinary approach to each project and client, Bebe has steered the publicity efforts and awards campaigns for Academy Award-winning clients Alejandro G. Iñárritu (Best Director/THE REVENANT), Josh Singer (Best Original Screenplay/SPOTLIGHT), Graham Moore (Best Adapted Screenplay/THE IMITATION GAME), Alfonso Cuaron (Best Director and Best Film Editing/GRAVITY), Chris Terrio (Best Adapted Screenplay/ARGO).
Additional current and previous filmmaking clients on her roster include: Wes Anderson, John August, Kenneth Branagh, Garth Davis, Jon M. Chu, Chris Columbus, Cameron Crowe, Katie Dippold, Daniel Espinosa, Scott Frank, Drew Goddard, Will Gluck, Michel Gondry, Catherine Hardwicke, Rian Johnson, Duncan Jones, Alex Kurtzman, Karyn Kusama, Francis Lawrence, Jonathan Levine, Peyton Reed, Jason Reitman, Adam Shankman, Taylor Sheridan, Zack Snyder, Leigh Wannell, Kevin Williamson, and Ed Zwick as well as composers Hans Zimmer and Max Richter, and actors Emily Blunt, Jeff Garlin, John Krasinski, and Daniel Wu. Bebe’s corporate clients include Megan Ellison’s Annapurna Pictures, Brian Oliver’s Cross Creek Pictures, SONGS Music Publishing, and VICELAND.
Previously, Bebe served as a Vice President at Bumble Ward & Associates, where she garnered success for her entertainment clientele, including actors, directors, producers, and writers. In 1997, Bebe began her public relations career at BNC where she served as an account executive in the Corporate Entertainment Division. Prior to joining the publicity ranks, Bebe worked as a feature film and television packaging agent at ICM, where she worked with many of the industry's top producers, writers and publishing houses.
LORI LOBER, CHIEF OPERATING OFFICER
Lori Lober joined ID after a distinguished thirty-year career in television commercial production.
Her producing credits on behalf of Fortune 100 companies include global campaigns for Microsoft, ExxonMobil, Procter & Gamble, Coca-Cola, Pfizer, AT&T, Target and General Electric along with groundbreaking work for Revlon, Levi's and Mercedes-Benz. Her work appears in the Permanent Collection of The Museum of Modern Art as part of their tribute to The Art and Technique of the American Television Commercial and has received every industry accolade, including a pride of Cannes Lions. She brings experience and creativity managing A-level talent on both sides of the camera and natural leadership skills to her role as COO.
A graduate of Smith College, Lober has shot on all seven continents and some of the most remote parts of the planet. She's married to Bob Schmidt, inventor of the popular Hoodman line of digital imaging tools.
JULIE MERIN, ACCOUNT SUPERVISOR, BRANDS
Julie Merin is an Account Supervisor in ID's brands department, where she leads and works on PR campaigns for national brands and their executives including Nintendo, Dylan’s Candy Bar, Peloton, Rotten Tomatoes and UNICEF USA. Outside of securing top-placement press coverage across the diverse media landscape, Julie has experience producing and executing press events, strategic partnerships, promotions and experiential activations.
Prior to joining ID, Julie worked at Grey, one of the top advertising agencies in the world. As a member of Grey's PR & Activation team, she introduced new brands to market and launched fully integrated national marketing programs and social media campaigns.
Julie holds a B.S. in business administration from the School of Management at Boston University and currently resides in Los Angeles.
ALLA PLOTKIN, DIRECTOR, TALENT
Alla is a key contributing member of various teams for current and previous clients including Lake Bell, Chris Colfer, Jesse Tyler Ferguson, Jake Gyllenhaal, the late Mary Tyler Moore, Sarah Paulson, Matthew Rhys, Margot Robbie, and Amber Tamblyn. With clients whose talents span across film, television, and stage- Alla has an equal range of expertise for securing press that resonates and elevates her clients' profiles. She played an integral role in developing strategic awards campaigns for Sarah Paulson which lead to two consecutive Emmy® nominations and a Golden Globe® nomination. She previously helped realize Emmy®, Golden Globe®, and SAG award nominations for Chris Colfer. In the literary landscape, Alla has worked on several high-profile book campaigns and has helped Chris Colfer, the late Mary Tyler Moore, and Eve Ensler, make the esteemed New York Times Best Sellers list with their respective books.
Prior to joining ID, Alla worked at Universal Records in their video promotion department with artists such as P. Diddy, Nelly, and Jojo amongst others. She is a graduate of Pace University in New York City and has a Bachelor's degree in communication. Alla was born in Russia and speaks her native language fluently.
KAYLA REUBEN, ACCOUNT EXECUTIVE, DIGITAL
As an Account Executive in the digital strategy department, Kayla utilizes her extensive knowledge of digital marketing, social media management, and public relations to help clients construct impactful digital campaigns and strategic partnerships. Since beginning her career at ID in 2015, Kayla has broadened her expertise to cover all facets of the digital landscape and has worked with a diverse range of clients including talent, brands, films, television & streaming shows, non-profits, and events.
Her present and past client list includes Lupita Nyong’o, Jake Gyllenhaal, Hans Zimmer, Gerard Butler, Lilly Singh, Priyanka Chopra on behalf of ABC’s Quantico, Sean Penn's emergency relief organization CORE, Stephen and Ayesha Curry's foundation Eat. Learn. Play., Atlas Entertainment, Made Up Stories, Fox Searchlight's Jojo Rabbit & Ready Or Not, ABC's The Conners, PBS' Finding Your Roots, Health-Ade Kombucha, and Old Forester Statesman. She also leads ID's corporate social media strategy.
Kayla received her B.A. from Northwestern University where she double majored in political science and psychology, including a semester at University College London. She is a native of Los Angeles and a lifelong Lakers fan.
JILLIAN ROSCOE, SENIOR VICE PRESIDENT, TALENT
Jillian Roscoe has been at ID for over 17 years where she has risen to represent some of Hollywood's top talent including Donald Glover, David Harbour, Liz Feldman, Alan Yang, Lena Waithe, John Cho, Jillian Bell, Jim Parsons, Ty Burrell, Randall Park, Judy Greer, Lake Bell, Fred Armisen, Michaela Watkins, Jason Mantzoukas, Jesse Tyler Ferguson, Mandy Moore, Gerard Butler, Joey King, Sarah Schneider and Chris Kelly.
Jillian has led awards campaigns for Rosamund Pike for Gone Girl, Rachel McAdams for Spotlight, Lena Waithe for Master of None, Donald Glover for Atlanta, Jim Parsons for The Big Bang Theory and The Normal Heart, Mandy Moore and Ron Cephas Jones of This Is Us, Ty Burrell and Jesse Tyler Ferguson for their work on Modern Family, Carrie Brownstein and Fred Armisen for Portlandia, Ryan O'Connell for Special, Max Greenfield for New Girl and David Harbour of Stranger Things, who has become the most decorated actor from the show.
Before joining ID, Jillian worked in consumer PR at Weber-Shandwick in Chicago. An art history and philosophy major at Trinity College in Connecticut, Jillian fondly credits her great work ethic to her parents who encouraged Jillian to intern at an early age for renowned companies such as Sotheby's, Paramount Pictures, and IMG Models.
KATE ROSENBAUM, DIRECTOR, TALENT & CONTENT
Kate Rosenbaum is a Director in the talent and content divisions at ID, where she leads publicity strategy for a diverse roster of distinguished clients spanning filmmakers, showrunners, producers, and actors, as well as film and television campaigns.
Prior to joining ID, Kate was the Executive Director, National Publicity at Warner Bros. Pictures. Notably, Kate lived in Los Angeles for three years and served as Vice President at Slate PR. A seasoned publicist, Kate has played a vital role in successful and personalized campaigns that have garnered coveted Oscar®, Emmy® and Tony® Award nominations and wins.
Kate began her career at 42West where she rose the ranks under the leadership of Co-CEO Amanda Lundberg. During her tenure, Kate discovered her passion for working across varied clientele, developed a wide-ranging communications skill set and cultivated impressive press relationships.
Kate graduated from Tufts University with degrees in Communications & Media Studies and Psychology. She currently resides in New York City with her fiancé and their rescue dog, Alfie.
LARISSA SAENZ, ACCOUNT EXECUTIVE, TALENT
Larissa Saenz joined ID in 2017 and is an instrumental member of various client teams in the talent department.
A formidable publicist with a diverse list of clients, Saenz represents emerging to established talent, to multihyphenates who are actors, writers, directors and musicians. Saenz has been a key strategist on many creative and thoughtful campaigns, lending her expertise to numerous innovative award campaigns across television and film.
With 8 years of experience, Saenz began her career in international marketing and publicity at Sierra/Affinity where she developed a unique understanding of how to target a global audience. Additionally, she formerly worked at Lionsgate Entertainment where she spearheaded a multitude of domestic campaigns followed by her integral work in the talent department at BWR.
A native Texan, she graduated from the University of Texas in Austin with a double major in Retail Merchandising and Radio/Television/Film with a minor in business. She currently resides in Downtown Los Angeles.
SARA SERLEN, SENIOR VICE PRESIDENT, FILM, TV & CONTENT
As a seasoned publicist with twenty years of experience, Sara has a rich history in film publicity with both studio and agency experience and has recently joined the TV fold. Notably, Sara’s film projects have garnered 140 Academy Award® nominations (twelve for Best Picture) and have won 37 Academy Awards®, including two Best Picture wins.
Since joining ID, Sara has spearheaded campaigns for films including Roma, If Beale Street Could Talk, the record-breaking Bird Box, Lady Bird, The Disaster Artist, Manchester by the Sea, De Palma, Love & Mercy, A Walk in the Woods, The Diary of a Teenage Girl, The Danish Girl, Ex Machina, The Theory of Everything, Dallas Buyers Club, The Master, Spring Breakers, The Place Beyond the Pines, The Artist, Moonrise Kingdom, Django Unchained, The King's Speech and Blue Valentine. Sara and the team regularly work with A24, Focus Features, Neon, Amazon, Annapurna Pictures, Lionsgate, Roadside, STX Films, IFC Films and Netflix.
Additionally, Sara and the team have handled campaigns for 2018’s highest grossing indie releases such as I Can Only Imagine, Suspiria, Don’t Worry He Won't Get Far on Foot, Wonder, Stronger, Miss Sloane, Hunt for the Wilderpeople, Tom at the Farm, St. Vincent, While We’re Young, The Boxtrolls, Under the Skin, Begin Again, In a World, My Week With Marilyn, PJ 20 and Smashed.
On the TV side, Sara’s projects include HBO’s The Case Against Adnan Syed, Starz’s American Gods, Counterpart, Vida, Sweetbitter, Outlander and Power; Paramount Network’s hit series Yellowstone, Rest in Power: The Trayvon Martin Story, and its Emmy-nominated® limited series Waco; PBS’ esteemed Finding Your Roots with Henry Louis Gates, Jr.; and Netflix’s Five Came Back.
Sara has also managed campaigns for dozens of documentaries including Divide & Conquer: The Roger Ailes Story, Watergate: How to Stop an Out of Control President, Oscar winner Amy, De Palma, Burt’s Buzz, Where to Invade Next, I Am Big Bird and PJ 20.
Sara successfully ran unit publicity campaigns for Carol, Greetings From Tim Buckley, Struck by Lightning and The Big Wedding as well as festival launch campaigns including Brittany Runs a Marathon, Eighth Grade, Manchester by the Sea, The Hollars, Love & Mercy, Me and Earl and the Dying Girl, Pawn Sacrifice and A Most Wanted Man.
While at The Weinstein Company, Sara led campaigns for films including Inglourious Basterds, The Reader, Vicky Cristina Barcelona, A Single Man and SiCKO. Prior to that, Sara worked as publicity director for United Artists on films such as Hotel Rwanda and Osama.
Prior to ID, Sara has held PR positions at mPRm and Magic Lantern, Inc. and managed campaigns for films including American Splendor, Pieces of April, All About My Mother, Crouching Tiger, Hidden Dragon, Dogtown & Z-Boys, Pollock and Central Station. During this time, she worked on over 40 foreign films spanning more than 20 countries.
Sara is a BAFTA member and a member of the Academy of Motion Picture Arts & Sciences (AMPAS). She graduated summa cum laude from Washington University.
BRIANNA SMITH, SENIOR ACCOUNT EXECUTIVE, TALENT
Brianna is a Senior Account Executive in ID's talent department. She is an essential part of current and previous client teams including Andrew Garfield, Lucas Hedges, Peter Sarsgaard, Elijah Wood, Rachel Weisz, Billy Eichner, Ethan Hawke, Kumail Nanjiani and Jessica Williams. She prides herself on her extensive knowledge of actors, directors, and their work, and is considered the resident walking IMDB.
In what was her most prized and personal campaign, she was an essential member Unknown and Sherlock Holmes: A Game of Shadows, A Very Harold & Kumar Christmas 3D, Horrible Bosses, The Campaign, Project X, Due Date, The Hobbit: An Unexpected Journey, Pacific Rim. Prior to returning to ID, Brianna was an Account Executive at Slate PR. Before joining Slate, Brianna worked at Warner Bros. Pictures where she contributed to the diverse publicity campaigns for over 20 films. While there, she worked closely with filmmakers such as Todd Phillips, Jay Roach, Guillermo del Toro, and Peter Jackson, as well as on an eclectic mix of films such as in Andy and Lana Wachowski and Tom Tykwer's incredibly personal film Cloud Atlas.
Brianna started her career in the entertainment industry at the Sundance Film Festival in 2007 where she worked in the Press Office. It was at that festival that Brianna re-connected with Mara Buxbaum, a long-time member of her extended family, and one of the industry's most admired and well-respected publicists, who coincidentally mentioned that ID was hiring. Two months later, she joined ID's team in New York where she worked under the tutelage of Carrie Byalick. A year later, she switched to the desk of Kelly Bush, Founder & CEO of ID.
Her desire to become a publicist was bestowed upon her by her late grandmother, legendary publicist, Lois Smith, to whom she owes her love of film and theater, as well as her constant reading of magazine mastheads.
She received her Bachelor's Degree in communications from Hollins University.
MICHAEL SMITH, SENIOR VICE PRESIDENT, BRANDS
As Senior Vice President of ID’s brands department, Michael manages the group from the agency's New York office and works directly with numerous clients including Nintendo, Doppler Labs, and UNICEF.
Prior to joining ID in 2013, Michael Smith served as Senior Vice President in the Sports Group at Dan Klores Communications (DKC) where he was the day-to-day lead on a number of high-profile sports and interactive entertainment clients including the USTA/US Open, Delta Airlines, Disney Interactive, SEGA, Tough Mudder, 2K Sports and world-renowned poker star Phil Ivey. Michael led teams to develop and execute communications campaigns to generate brand awareness and drive messaging above and beyond traditional consumer audiences. Before DKC, Michael spent several years at World Wrestling Entertainment where he was Director of Publicity and oversaw all public relations efforts for WrestleMania, WWE Films, USA Network and NBC Universal broadcast partnerships and all consumer products including books, DVDs, and video games.
Michael currently resides in Maplewood, New Jersey with his wife and two daughters.
RHETT USRY, DIRECTOR, TALENT/MUSIC
Rhett works with artists across multiple facets of the entertainment industry, including music, film, television and digital at ID. His current and previous client roster is filled with numerous Grammy®, Oscar® and Emmy® award-winners, including Amy Sedaris, Abbi Jacobson, Anthony Ramos, Chance the Rapper, Charlie Puth, Danielle Brooks, Ilana Glazer, Joey King, EGOT John Legend, Janelle Monáe, Kathy Bates, Lena Dunham, Lilly Singh, Madonna, Martha Plimpton, Miranda Kerr and Winona Ryder.
Prior to ID, Rhett worked at DKC in New York and the worldwide advertising and public relations agency, Publicis Groupe, in Seattle, where he won a Silver Anvil Award for his work from the National Public Relations Society of America. Born and raised in Charleston, SC, Rhett graduated from Western Washington University with a major in Communications and Political Science.
LYDIA YOU, DIRECTOR, BRANDS
Lydia is Director of brand strategies at ID, specializing in hospitality and luxury lifestyle clients. As a senior strategist, Lydia has overseen the media relations and day-to-day strategy for her current and previous clients including Tiffany & Co., Restoration Hardware, Waldorf Astoria Beverly Hills, Marriott International, Westfield Corporation, and Rolex. Lydia focuses on high-level media pitching, creative and strategy development, campaign planning and partnership negotiation, client relations and account management.
Prior to joining ID, Lydia spent over four years at Murphy O’Brien developing and executing PR campaigns for internationally recognized hotel brands and luxury boutique hotels including Hilton Hotels & Resorts, Auberge Resorts and Four Seasons Resorts. Lydia has a Bachelor’s Degree in Communications and Economics from University of California, San Diego.
