KELLY BUSH NOVAK
MARA BUXBAUM
KATIE ALTMAN
COURTENAY BARRETT
SCOTT BRAUN
MARIA CASERIO
REBECCA SIDES CAPELLAN
TOM DIETZ
ADRYAN DILLON
LAUREN FELSENSTEIN
LAURA FINKELSTEIN
SHERI GOLDBERG
HARLAN GULKO
MEGHAN GAMBICHLER
BOBBY HAMMELMAN
RACHEL HUNT
LAUREN INCERPI
NOELLE JAYCOX
TAYLOR JOHNSON
RACHEL KARTEN
MOLLY KAWACHI
LINDSAY KRUG
BEBE LERNER
LORI LOBER
JULIE MERIN
ALLA PLOTKIN
KAYLA REUBEN
JILLIAN ROSCOE
KATE ROSENBAUM
LARISSA SAENZ
SARA SERLEN
BRIANNA SMITH
MICHAEL SMITH
RHETT USRY
LYDIA YOU

KELLY BUSH NOVAK, FOUNDER AND CHIEF EXECUTIVE OFFICER
 

Kelly Bush Novak launched her public relations agency in 1993 with three unknown clients and a surplus of now legendary tenacity. Her innovative, team-focused company culture attracts the most talented of her peers to join her in what is now the industry's largest independently owned and operated public relations firm. 

 

ID currently represents over five hundred high-profile clients supported by a dedicated team of one hundred in New York and Los Angeles, including the most respected publicists in the industry. Achieving her vision of a full-service agency of communications strategists collaborating on behalf of talent, brands, philanthropic organizations, music, film and technology leaders, Kelly continues to oversee all aspects of ID's business. 

 

Kelly represents exceptional talent including Alejandro González Iñárritu, Serena Williams, Javier Bardem, Joey Soloway, Kathryn Bigelow and John Malkovich. Longtime clients such as Tobey Maguire and Ben Stiller have artfully transitioned from smart independent films to starring in some of the highest-grossing movies in history while garnering respected producing and directing credits. 

 

Kelly and her film team were responsible for press campaigns for the Academy Award® winning motion pictures The King's Speech (2010) and The Artist (2011). Her expertise with major franchises includes consulting for lead actors on Star Wars, Lord of the Rings and Spiderman- all blockbuster trilogies. 

 

In 2006, Kelly led the company into brand representation with the landmark launch of Starbucks Entertainment. Today, ID's powerful brands team represents an array of prestigious clients including Nintendo, Swarovski, Peloton, Universal Music Group, Oath, Stand Up To Cancer and UNICEF. 

 

An early advocate of the power of social media, Kelly established a robust digital department, extending ID's clients' reach across both influential and emerging platforms while creating new opportunities for integrated marketing, promotions, and strategic partnerships.

 

In 2008, Kelly founded VIE Entertainment, where she manages Oscar® nominated actor and producer Elliot Page. Under the VIE banner, Kelly is the executive producer of two projects including the feature adaptation of Jean Hegland's novel Into the Forest and Freeheld, starring Page and Academy Award® winning actress, Julianne Moore. Her previous producing credits include the Emmy® nominated HBO special, The Pee-wee Herman Show on Broadway, which marked the return of Paul Reubens' beloved character. She was instrumental in bringing Pee-wee Herman back to audiences and set the stage for the Netflix feature, Pee-wee's Big Holiday, produced by Judd Apatow. 

 

A passionate voice for marriage equality, Kelly secured the breakthrough coverage of Ellen DeGeneres' wedding on the cover of People magazine.

 

She continues to represent her first major client, acclaimed actor Sir Patrick Stewart, whom she introduced to the social media landscape with unprecedented results. Not one to miss an opportunity, she encourages you to follow him @sirpatstew. 

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